Deal Sheet: 2026 Aviator Premiere

Bud Smail Lincoln · Greensburg, PA · VIN: 5LM5J6XC0TGL22471

Negotiation Guide

Opening Offer

$68,702

Fair Price

$70,202

Walk Away Above

$69,324

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,916

Est. Invoice$62,969

Holdback (est.)$2,053

MSRP (Sticker)$68,445

Asking Price$73,445

Markup+$5,000

Est. Dealer Margin on This Car$12,529

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$606

Avg Markup (Aviator)+$5,000

% Below MSRP71%

Avg Days to Sell22 days

Avg Sold Markup-$622

Price History

Jul 9, 2026$69,445 → $73,445(+$4,000)

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+$5,000$69,79546d

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