Deal Sheet: 2026 Aviator Premiere

Mike Castrucci Lincoln of Alexandria · Alexandria, KY · VIN: 5LM5J6XC0TGL21580

Negotiation Guide

Opening Offer

$67,842

Fair Price

$69,342

Walk Away Above

$68,464

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,151

Est. Invoice$62,178

Holdback (est.)$2,028

MSRP (Sticker)$67,585

Asking Price$72,585

Markup+$5,000

Est. Dealer Margin on This Car$12,434

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$1,689

Avg Markup (Aviator)+$5,000

% Below MSRP86%

Avg Days to Sell24 days

Avg Sold Markup-$951

Price History

Jul 9, 2026$68,585 → $72,585(+$4,000)

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