Deal Sheet: 2026 Aviator Premiere

Purchase Lincoln · Mayfield, KY · VIN: 5LM5J6XC0TGL21031

Negotiation Guide

Opening Offer

$71,902

Fair Price

$73,402

Walk Away Above

$72,524

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$63,764

Est. Invoice$65,913

Holdback (est.)$2,149

MSRP (Sticker)$71,645

Asking Price$76,645

Markup+$5,000

Est. Dealer Margin on This Car$12,881

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)-$1,008

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell23 days

Avg Sold Markup-$250

Price History

Jul 9, 2026$72,645 → $76,645(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d