Deal Sheet: 2026 Aviator Premiere

Sheehy Lincoln of Gaithersburg · Gaithersburg, MD · VIN: 5LM5J6XC0TGL20946

Negotiation Guide

Opening Offer

$68,742

Fair Price

$70,242

Walk Away Above

$69,364

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$60,952

Est. Invoice$63,006

Holdback (est.)$2,055

MSRP (Sticker)$68,485

Asking Price$73,485

Markup+$5,000

Est. Dealer Margin on This Car$12,533

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)-$1,867

Avg Markup (Aviator)+$5,000

% Below MSRP95%

Avg Days to Sell24 days

Avg Sold Markup-$1,720

Price History

Jul 9, 2026$69,485 → $73,485(+$4,000)

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+$5,000$73,88537d

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+$5,000$73,73537d

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+$5,000$69,63539d

Alexander LincolnYuma, AZ

+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$70,54546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

Courtesy LincolnLafayette, LA

+$5,000$67,33546d