Deal Sheet: 2026 Aviator Premiere

Holman Lincoln Mt. Laurel · Mount Laurel, NJ · VIN: 5LM5J6XC0TGL19067

Negotiation Guide

Opening Offer

$65,040

Fair Price

$66,540

Walk Away Above

$65,912

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$58,104

Est. Invoice$60,062

Holdback (est.)$1,959

MSRP (Sticker)$65,285

Asking Price$70,285

Markup+$5,000

Est. Dealer Margin on This Car$12,181

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory52 vehicles

Avg Markup (All Models)+$3,462

Avg Markup (Aviator)+$5,000

% Below MSRP27%

Avg Days to Sell20 days

Avg Sold Markup+$1,784

Price History

Jul 9, 2026$66,285 → $70,285(+$4,000)

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