Deal Sheet: 2026 Aviator Premiere

Liccardi Lincoln · Watchung, NJ · VIN: 5LM5J6XC0TGL17738

Negotiation Guide

Opening Offer

$67,034

Fair Price

$68,534

Walk Away Above

$67,915

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$59,893

Est. Invoice$61,911

Holdback (est.)$2,019

MSRP (Sticker)$67,295

Asking Price$72,295

Markup+$5,000

Est. Dealer Margin on This Car$12,402

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory183 vehicles

Avg Markup (All Models)-$2,445

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$1,007

Price History

Jul 9, 2026$68,295 → $72,295(+$4,000)

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