Deal Sheet: 2026 Aviator Premiere

Lincoln of Milford · Milford, CT · VIN: 5LM5J6XC0TGL14855

Negotiation Guide

Opening Offer

$63,899

Fair Price

$65,399

Walk Away Above

$64,767

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$57,080

Est. Invoice$59,004

Holdback (est.)$1,924

MSRP (Sticker)$64,135

Asking Price$69,135

Markup+$5,000

Est. Dealer Margin on This Car$12,055

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$1,599

Avg Markup (Aviator)+$5,000

% Below MSRP90%

Avg Days to Sell22 days

Avg Sold Markup-$408

Price History

Jul 9, 2026$65,135 → $69,135(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d