Deal Sheet: 2026 Aviator Premiere

Gerald Jones Lincoln · Evans, GA · VIN: 5LM5J6WCXTGL20230

Negotiation Guide

Opening Offer

$66,727

Fair Price

$68,227

Walk Away Above

$67,606

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$59,617

Est. Invoice$61,626

Holdback (est.)$2,010

MSRP (Sticker)$66,985

Asking Price$71,985

Markup+$5,000

Est. Dealer Margin on This Car$12,368

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,357

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,403

Price History

Jul 9, 2026$67,985 → $71,985(+$4,000)

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+$5,000$76,18046d

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+$5,000$67,33546d