Deal Sheet: 2026 Aviator Premiere

Jarrett-Gordon Lincoln · Winter Haven, FL · VIN: 5LM5J6WCXTGL18512

Negotiation Guide

Opening Offer

$66,131

Fair Price

$67,631

Walk Away Above

$67,008

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$59,083

Est. Invoice$61,074

Holdback (est.)$1,992

MSRP (Sticker)$66,385

Asking Price$71,385

Markup+$5,000

Est. Dealer Margin on This Car$12,302

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory345 vehicles

Avg Markup (All Models)-$854

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell24 days

Avg Sold Markup-$329

Price History

Jul 9, 2026$67,385 → $71,385(+$4,000)

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+$5,000$76,03546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d