Deal Sheet: 2026 Aviator Premiere

Bilton Lincoln, Inc. · Sumter, SC · VIN: 5LM5J6WC9TGL13480

Negotiation Guide

Opening Offer

$62,931

Fair Price

$64,431

Walk Away Above

$63,796

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$56,212

Est. Invoice$58,107

Holdback (est.)$1,895

MSRP (Sticker)$63,160

Asking Price$68,160

Markup+$5,000

Est. Dealer Margin on This Car$11,948

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory9 vehicles

Avg Markup (All Models)+$3,111

Avg Markup (Aviator)+$5,000

% Below MSRP33%

Avg Days to Sell15 days

Avg Sold Markup+$1,500

Price History

Jul 9, 2026$64,160 → $68,160(+$4,000)

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+$5,000$73,73537d

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+$5,000$64,60546d

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+$5,000$76,18046d

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