Deal Sheet: 2026 Aviator Premiere

Joe Cooper Lincoln of Edmond · Oklahoma City, OK · VIN: 5LM5J6WC9TGL12233

Negotiation Guide

Opening Offer

$61,170

Fair Price

$62,670

Walk Away Above

$62,027

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$54,633

Est. Invoice$56,474

Holdback (est.)$1,842

MSRP (Sticker)$61,385

Asking Price$66,385

Markup+$5,000

Est. Dealer Margin on This Car$11,752

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$3,870

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,539

Price History

Jul 9, 2026$62,385 → $66,385(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$76,03546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d