Deal Sheet: 2026 Aviator Premiere

Plaza Lincoln · Leesburg, FL · VIN: 5LM5J6WC8TGL23417

Negotiation Guide

Opening Offer

$65,892

Fair Price

$67,392

Walk Away Above

$66,514

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,415

Est. Invoice$60,384

Holdback (est.)$1,969

MSRP (Sticker)$65,635

Asking Price$70,635

Markup+$5,000

Est. Dealer Margin on This Car$12,220

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory118 vehicles

Avg Markup (All Models)+$4,381

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell20 days

Avg Sold Markup+$1,969

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