Deal Sheet: 2026 Aviator Premiere

Palm Springs Lincoln · Cathedral City, CA · VIN: 5LM5J6WC8TGL21571

Negotiation Guide

Opening Offer

$62,392

Fair Price

$63,892

Walk Away Above

$63,014

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$55,300

Est. Invoice$57,164

Holdback (est.)$1,864

MSRP (Sticker)$62,135

Asking Price$67,135

Markup+$5,000

Est. Dealer Margin on This Car$11,835

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory172 vehicles

Avg Markup (All Models)-$1,363

Avg Markup (Aviator)+$5,000

% Below MSRP84%

Avg Days to Sell25 days

Avg Sold Markup-$326

Price History

Jul 9, 2026$63,135 → $67,135(+$4,000)

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