Deal Sheet: 2026 Aviator Premiere

O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LM5J6WC6TGL23139

Negotiation Guide

Opening Offer

$62,552

Fair Price

$64,052

Walk Away Above

$63,174

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$55,443

Est. Invoice$57,311

Holdback (est.)$1,869

MSRP (Sticker)$62,295

Asking Price$67,295

Markup+$5,000

Est. Dealer Margin on This Car$11,852

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$680

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell24 days

Avg Sold Markup-$743

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