Deal Sheet: 2026 Aviator Premiere

Cavenaugh Ford Lincoln, LLC · Jonesboro, AR · VIN: 5LM5J6WC6TGL21214

Negotiation Guide

Opening Offer

$59,772

Fair Price

$61,272

Walk Away Above

$60,394

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$52,968

Est. Invoice$54,754

Holdback (est.)$1,785

MSRP (Sticker)$59,515

Asking Price$64,515

Markup+$5,000

Est. Dealer Margin on This Car$11,547

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory222 vehicles

Avg Markup (All Models)-$1,910

Avg Markup (Aviator)+$5,000

% Below MSRP88%

Avg Days to Sell24 days

Avg Sold Markup-$833

Price History

Jul 9, 2026$60,515 → $64,515(+$4,000)

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