Deal Sheet: 2026 Aviator Premiere

Mark McLarty Lincoln · North Little Rock, AR · VIN: 5LM5J6WC5TGL21088

Negotiation Guide

Opening Offer

$65,702

Fair Price

$67,202

Walk Away Above

$66,324

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,246

Est. Invoice$60,209

Holdback (est.)$1,963

MSRP (Sticker)$65,445

Asking Price$70,445

Markup+$5,000

Est. Dealer Margin on This Car$12,199

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,283

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$617

Price History

Jul 9, 2026$66,445 → $70,445(+$4,000)

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