Deal Sheet: 2026 Aviator Premiere

David McDavid Lincoln Frisco · Frisco, TX · VIN: 5LM5J6WC5TGL21012

Negotiation Guide

Opening Offer

$61,642

Fair Price

$63,142

Walk Away Above

$62,264

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$54,633

Est. Invoice$56,474

Holdback (est.)$1,842

MSRP (Sticker)$61,385

Asking Price$66,385

Markup+$5,000

Est. Dealer Margin on This Car$11,752

Percentile100% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory207 vehicles

Avg Markup (All Models)+$3,498

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell22 days

Avg Sold Markup+$1,401

Price History

Jul 9, 2026$62,385 → $66,385(+$4,000)

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