Deal Sheet: 2026 Aviator Premiere

Jarrett-Gordon Lincoln · Winter Haven, FL · VIN: 5LM5J6WC5TGL19437

Negotiation Guide

Opening Offer

$58,411

Fair Price

$59,911

Walk Away Above

$59,258

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$52,158

Est. Invoice$53,917

Holdback (est.)$1,758

MSRP (Sticker)$58,605

Asking Price$63,605

Markup+$5,000

Est. Dealer Margin on This Car$11,447

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory345 vehicles

Avg Markup (All Models)-$854

Avg Markup (Aviator)+$5,000

% Below MSRP82%

Avg Days to Sell24 days

Avg Sold Markup-$329

Price History

Jul 9, 2026$59,605 → $63,605(+$4,000)

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