Deal Sheet: 2026 Aviator Premiere

West Point Lincoln of Sugar Land · Houston, TX · VIN: 5LM5J6WC5TGL14657

Negotiation Guide

Opening Offer

$65,625

Fair Price

$67,125

Walk Away Above

$66,500

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$58,629

Est. Invoice$60,605

Holdback (est.)$1,976

MSRP (Sticker)$65,875

Asking Price$70,875

Markup+$5,000

Est. Dealer Margin on This Car$12,246

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory202 vehicles

Avg Markup (All Models)+$3,693

Avg Markup (Aviator)+$5,000

% Below MSRP13%

Avg Days to Sell18 days

Avg Sold Markup+$1,138

Price History

Jul 9, 2026$66,875 → $70,875(+$4,000)

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+$5,000$73,73537d

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+$5,000$69,63539d

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+$5,000$70,19539d

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+$5,000$76,03546d

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+$5,000$64,60546d

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+$5,000$69,79546d

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+$5,000$76,18046d

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+$5,000$67,33546d