Deal Sheet: 2026 Aviator Premiere

Cannon Lincoln of Pascagoula · Pascagoula, MS · VIN: 5LM5J6WC4TGL24161

Negotiation Guide

Opening Offer

$61,642

Fair Price

$63,142

Walk Away Above

$62,264

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$54,633

Est. Invoice$56,474

Holdback (est.)$1,842

MSRP (Sticker)$61,385

Asking Price$66,385

Markup+$5,000

Est. Dealer Margin on This Car$11,752

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)-$1,071

Avg Markup (Aviator)+$5,000

% Below MSRP60%

Avg Days to Sell36 days

Avg Sold Markup-$55

Price History

Jul 9, 2026$62,385 → $66,385(+$4,000)

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