Deal Sheet: 2026 Aviator Premiere

Sewell Lincoln · Odessa, TX · VIN: 5LM5J6WC4TGL22331

Negotiation Guide

Opening Offer

$62,592

Fair Price

$64,092

Walk Away Above

$63,214

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$55,478

Est. Invoice$57,348

Holdback (est.)$1,870

MSRP (Sticker)$62,335

Asking Price$67,335

Markup+$5,000

Est. Dealer Margin on This Car$11,857

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory140 vehicles

Avg Markup (All Models)+$957

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell15 days

Avg Sold Markup-$634

Price History

Jul 9, 2026$63,335 → $67,335(+$4,000)

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