Deal Sheet: 2026 Aviator Premiere

Astro Lincoln · Pensacola, FL · VIN: 5LM5J6WC2TGL23378

Negotiation Guide

Opening Offer

$65,842

Fair Price

$67,342

Walk Away Above

$66,464

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$58,371

Est. Invoice$60,338

Holdback (est.)$1,968

MSRP (Sticker)$65,585

Asking Price$70,585

Markup+$5,000

Est. Dealer Margin on This Car$12,214

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)+$3,654

Avg Markup (Aviator)+$5,000

% Below MSRP21%

Avg Days to Sell17 days

Avg Sold Markup+$1,328

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