Deal Sheet: 2026 Aviator Premiere

Pugmire Lincoln of Marietta · Marietta, GA · VIN: 5LM5J6WC2TGL23185

Negotiation Guide

Opening Offer

$61,842

Fair Price

$63,342

Walk Away Above

$62,464

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$54,811

Est. Invoice$56,658

Holdback (est.)$1,848

MSRP (Sticker)$61,585

Asking Price$66,585

Markup+$5,000

Est. Dealer Margin on This Car$11,774

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)+$3,980

Avg Markup (Aviator)+$5,000

% Below MSRP11%

Avg Days to Sell24 days

Avg Sold Markup+$2,197

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