Deal Sheet: 2026 Aviator Premiere

Sedano Lincoln · La Mesa, CA · VIN: 5LM5J6WC2TGL20321

Negotiation Guide

Opening Offer

$62,629

Fair Price

$64,129

Walk Away Above

$63,492

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$55,941

Est. Invoice$57,827

Holdback (est.)$1,886

MSRP (Sticker)$62,855

Asking Price$67,855

Markup+$5,000

Est. Dealer Margin on This Car$11,914

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory112 vehicles

Avg Markup (All Models)+$4,080

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell21 days

Avg Sold Markup+$1,320

Price History

Jul 9, 2026$63,855 → $67,855(+$4,000)

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