Deal Sheet: 2026 Aviator Premiere

Ray Pearman Lincoln, Inc · Huntsville, AL · VIN: 5LM5J6WC1TGL24277

Negotiation Guide

Opening Offer

$59,012

Fair Price

$60,512

Walk Away Above

$59,634

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$52,292

Est. Invoice$54,055

Holdback (est.)$1,763

MSRP (Sticker)$58,755

Asking Price$63,755

Markup+$5,000

Est. Dealer Margin on This Car$11,463

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell22 days

Avg Sold Markup+$1,625

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