Deal Sheet: 2026 Aviator Premiere

Johnson BrothersLincoln · Temple, TX · VIN: 5LM5J6WC1TGL22173

Negotiation Guide

Opening Offer

$60,612

Fair Price

$62,112

Walk Away Above

$61,234

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$53,716

Est. Invoice$55,527

Holdback (est.)$1,811

MSRP (Sticker)$60,355

Asking Price$65,355

Markup+$5,000

Est. Dealer Margin on This Car$11,639

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory152 vehicles

Avg Markup (All Models)-$520

Avg Markup (Aviator)+$5,000

% Below MSRP80%

Avg Days to Sell22 days

Avg Sold Markup-$596

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