Deal Sheet: 2026 Aviator Premiere

Lincoln of Melbourne · Melbourne, FL · VIN: 5LM5J6WC1TGL21346

Negotiation Guide

Opening Offer

$59,999

Fair Price

$61,499

Walk Away Above

$60,852

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$53,582

Est. Invoice$55,389

Holdback (est.)$1,806

MSRP (Sticker)$60,205

Asking Price$65,205

Markup+$5,000

Est. Dealer Margin on This Car$11,623

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)+$4,222

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell22 days

Avg Sold Markup+$1,522

Price History

Jul 9, 2026$61,205 → $65,205(+$4,000)

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