Deal Sheet: 2026 Aviator Premiere

O. C. Welch Lincoln · Hardeeville, SC · VIN: 5LM5J6WC1TGL20536

Negotiation Guide

Opening Offer

$61,914

Fair Price

$63,414

Walk Away Above

$62,775

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$55,300

Est. Invoice$57,164

Holdback (est.)$1,864

MSRP (Sticker)$62,135

Asking Price$67,135

Markup+$5,000

Est. Dealer Margin on This Car$11,835

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory278 vehicles

Avg Markup (All Models)-$680

Avg Markup (Aviator)+$5,000

% Below MSRP76%

Avg Days to Sell24 days

Avg Sold Markup-$743

Price History

Jul 9, 2026$63,135 → $67,135(+$4,000)

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