Deal Sheet: 2026 Aviator Premiere

Joe Cooper Lincoln of Edmond · Oklahoma City, OK · VIN: 5LM5J6WC1TGL17376

Negotiation Guide

Opening Offer

$62,857

Fair Price

$64,357

Walk Away Above

$63,721

• Recent buyers paid ~$1,757 above MSRP
• Sitting 46 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$56,146

Est. Invoice$58,038

Holdback (est.)$1,893

MSRP (Sticker)$63,085

Asking Price$68,085

Markup+$5,000

Est. Dealer Margin on This Car$11,939

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)+$3,870

Avg Markup (Aviator)+$5,000

% Below MSRP10%

Avg Days to Sell23 days

Avg Sold Markup+$1,539

Price History

Jul 9, 2026$64,085 → $68,085(+$4,000)

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