Deal Sheet: 2026 Aviator Premiere

Gray-Daniels Ford Lincoln · Brandon, MS · VIN: 5LM5J6WC0TGL24402

Negotiation Guide

Opening Offer

$62,667

Fair Price

$64,167

Walk Away Above

$63,289

• Recent buyers paid ~$1,757 above MSRP

Price Breakdown

Est. Dealer Cost$55,545

Est. Invoice$57,417

Holdback (est.)$1,872

MSRP (Sticker)$62,410

Asking Price$67,410

Markup+$5,000

Est. Dealer Margin on This Car$11,865

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold807

Avg Markup+$1,757

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP5%

Avg Days to Sell26 days

Dealer Profile

Inventory426 vehicles

Avg Markup (All Models)-$1,082

Avg Markup (Aviator)+$5,000

% Below MSRP83%

Avg Days to Sell23 days

Avg Sold Markup-$668

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