Deal Sheet: 2026 RAV4 XLE Premium AWD

Marshall Dry Ridge Toyota · Dry Ridge, KY · VIN: 4T36CRAV6TU30H077

This Is Already a Great Deal

Opening Offer

$38,615

Asking Price

$39,809

Max Price

$39,809

• Recent buyers paid ~$459 above MSRP
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $459 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,430

Est. Invoice$36,226

Holdback (est.)$796

MSRP (Sticker)$39,809

Asking Price$39,809

Markup$0

Est. Dealer Margin on This Car$4,379

Percentile52% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold8621

Avg Markup+$459

Median Markup$0

Best Deal-$2,386

Worst Deal+$7,990

% Sold Below MSRP57%

Avg Days to Sell26 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$1,147

Avg Markup (RAV4)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$933

Price History

Jul 9, 2026$39,879 → $39,809(-$70)

Cheaper RAV4 XLE Premium AWD Inventory

Rochester ToyotaS.E.", MN

-$2,213$41,0747d

Rhinelander ToyotaRhinelander, WI

-$2,176$40,81717d

Rhinelander ToyotaRhinelander, WI

-$2,031$41,31616d

Kenny Kent ToyotaEvansville, IN

-$1,992$39,66713d

Rhinelander ToyotaRhinelander, WI

-$1,971$41,1382d

Rhinelander ToyotaRhinelander, WI

-$1,916$42,3127d

Rhinelander ToyotaRhinelander, WI

-$1,873$38,54020d

Rhinelander ToyotaRhinelander, WI

-$1,746$41,0877d

Rhinelander ToyotaRhinelander, WI

-$1,746$41,0877d

Irwin ToyotaLaconia, NH

-$1,500$41,55314d