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Deal Sheet: 2026 Forester Wilderness
Southern Team Subaru · Roanoke, VA · VIN: 4S4SLDL69T3096653
This Is Already a Great Deal
Opening Offer
$38,583
Asking Price
$37,421
Max Price
$37,421
- • Recent buyers paid ~$1,711 below MSRP
- • Sitting 26 days (avg 17) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $2,587 below what others pay — great deal
Price Breakdown
Dealer Cost$38,083
Invoice (factory)$38,922
Holdback (est.)$839
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$41,941
Asking Price$37,421
Markup-$4,520
Actual Dealer Margin on This Car$-662
Percentile2% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold795
Avg Markup-$1,711
Median Markup-$2,070
Best Deal-$6,813
Worst Deal+$4,249
% Sold Below MSRP80%
Avg Days to Sell17 days
Dealer Profile
Inventory175 vehicles
Avg Markup (All Models)-$1,227
Avg Markup (Forester)-$853
% Below MSRP47%
Avg Days to Sell16 days
Avg Sold Markup-$687
Price History
Jul 16, 2026$39,921 → $42,940(+$3,019)
Jul 26, 2026$42,940 → $37,421(-$5,519)
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