This Is Already a Great Deal
Opening Offer
$37,117
Asking Price
$36,435
Max Price
$36,435
- • Recent buyers paid ~$1,311 below MSRP
- • Sitting 51 days (avg 33) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $1,689 below what others pay — great deal
Price Breakdown
Dealer Cost$36,617
Invoice (factory)$37,410
Holdback (est.)$793
✓ Invoice is the actual factory figure for this VIN (from Subaru), not an estimate.
MSRP (Sticker)$39,651
Asking Price$36,435
Markup-$3,216
Actual Dealer Margin on This Car$-182
Percentile2% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1912
Avg Markup-$1,311
Median Markup-$1,713
Best Deal-$5,617
Worst Deal+$3,995
% Sold Below MSRP76%
Avg Days to Sell33 days
Dealer Profile
Inventory163 vehicles
Avg Markup (All Models)-$991
Avg Markup (Forester)-$1,329
% Below MSRP55%
Avg Days to Sell26 days
Avg Sold Markup-$1,405
Price History
Jul 19, 2026$36,935 → $36,735(-$200)
Aug 13, 2026$36,735 → $36,535(-$200)
Aug 20, 2026$36,535 → $36,435(-$100)
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