Deal Sheet: 2026 Tacoma SR 4WD

Rochester Toyota · Rochester, MN · VIN: 3TYLD5KN8TT34A241

Negotiation Guide

Opening Offer

$38,393

Fair Price

$39,893

Walk Away Above

$40,109

• Recent buyers paid ~$431 below MSRP

Price Breakdown

Est. Dealer Cost$35,888

Est. Invoice$36,695

Holdback (est.)$806

MSRP (Sticker)$40,324

Asking Price$40,325

Markup+$1

Est. Dealer Margin on This Car$4,437

Percentile74% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold736

Avg Markup-$431

Median Markup$0

Best Deal-$4,793

Worst Deal+$4,214

% Sold Below MSRP76%

Avg Days to Sell43 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$14

Avg Markup (Tacoma)+$0

% Below MSRP95%

Avg Days to Sell34 days

Avg Sold Markup-$44

Price History

Jul 25, 2026$40,224 → $40,325(+$101)

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