Deal Sheet: 2026 Tacoma SR 4WD

Rochester Toyota · Rochester, MN · VIN: 3TYLD5KN5TT030351

Negotiation Guide

Opening Offer

$37,963

Fair Price

$39,463

Walk Away Above

$39,679

• Recent buyers paid ~$431 below MSRP

Price Breakdown

Est. Dealer Cost$35,506

Est. Invoice$36,304

Holdback (est.)$798

MSRP (Sticker)$39,894

Asking Price$39,894

Markup$0

Est. Dealer Margin on This Car$4,388

Percentile74% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold736

Avg Markup-$431

Median Markup$0

Best Deal-$4,793

Worst Deal+$4,214

% Sold Below MSRP76%

Avg Days to Sell43 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)+$14

Avg Markup (Tacoma)+$0

% Below MSRP95%

Avg Days to Sell34 days

Avg Sold Markup-$44

Cheaper Tacoma SR 4WD Inventory

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-$2,324$39,5600d