This Is Already a Great Deal
Opening Offer
$36,952
Asking Price
$38,095
Max Price
$38,095
- • Recent buyers paid ~$432 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,850 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,936
Est. Invoice$36,743
Holdback (est.)$808
MSRP (Sticker)$40,377
Asking Price$38,095
Markup-$2,282
Est. Dealer Margin on This Car$2,159
Percentile1% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold738
Avg Markup-$432
Median Markup$0
Best Deal-$4,793
Worst Deal+$4,214
% Sold Below MSRP77%
Avg Days to Sell43 days
Dealer Profile
Inventory184 vehicles
Avg Markup (All Models)-$1,271
Avg Markup (Tacoma)-$2,312
% Below MSRP99%
Avg Days to Sell39 days
Avg Sold Markup-$982
Price History
Aug 2, 2026$38,095 → $38,094(-$1)
Aug 9, 2026$38,094 → $38,095(+$1)
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