Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Frank Fletcher Toyota · Joplin, MO · VIN: 3TYLC5LNXTT076646

Negotiation Guide

Opening Offer

$67,543

Fair Price

$69,043

Walk Away Above

$69,161

• Recent buyers paid ~$236 below MSRP

Price Breakdown

Est. Dealer Cost$61,658

Est. Invoice$63,044

Holdback (est.)$1,386

MSRP (Sticker)$69,279

Asking Price$69,279

Markup$0

Est. Dealer Margin on This Car$7,621

Percentile63% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$34

Avg Markup (Tacoma Hybrid)-$1,132

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$208

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