Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

John Roberts Toyota · Manchester, TN · VIN: 3TYLC5LNXTT073570

Negotiation Guide

Opening Offer

$65,287

Fair Price

$66,787

Walk Away Above

$66,896

• Recent buyers paid ~$218 below MSRP

Price Breakdown

Est. Dealer Cost$59,634

Est. Invoice$60,975

Holdback (est.)$1,340

MSRP (Sticker)$67,005

Asking Price$67,005

Markup$0

Est. Dealer Margin on This Car$7,371

Percentile63% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$2,103

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$1,665

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