Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Group 1 Toyota Rock Hill · Rock Hill, SC · VIN: 3TYLC5LNXTT071947

Negotiation Guide

Opening Offer

$68,946

Fair Price

$70,446

Walk Away Above

$70,555

• Recent buyers paid ~$218 below MSRP

Price Breakdown

Est. Dealer Cost$62,891

Est. Invoice$64,304

Holdback (est.)$1,413

MSRP (Sticker)$70,664

Asking Price$70,664

Markup$0

Est. Dealer Margin on This Car$7,773

Percentile63% of inventory is priced lower

Days on Lot71 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup+$14

Price History

May 7, 2026$70,514 → $70,664(+$150)

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