Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Fowler Toyota · Norman, OK · VIN: 3TYLC5LNXTT062164

Negotiation Guide

Opening Offer

$63,323

Fair Price

$64,823

Walk Away Above

$65,677

• Recent buyers paid ~$1,353 below MSRP
• Sitting 109 days (avg 71) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,213

Est. Invoice$60,544

Holdback (est.)$1,331

MSRP (Sticker)$66,532

Dealer Add-Ons (DIA)+$1,895

Asking Price$65,565

Markup-$967

Est. Dealer Margin on This Car$6,352

Percentile42% of inventory is priced lower

Days on Lot109 days

What Others Paid (Last 30 Days)

Cars Sold366

Avg Markup-$1,353

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)+$565

Avg Markup (Tacoma Hybrid)-$1,101

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup+$738

Price History

Apr 17, 2026$66,532 → $68,427(+$1,895)

Apr 22, 2026$68,427 → $69,026(+$599)

Apr 29, 2026$69,026 → $69,625(+$599)

Apr 30, 2026$69,625 → $69,026(-$599)

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