Deal Sheet: 2025 Tacoma Hybrid Tacoma Trailhunter 4WD

Marietta Toyota · Marietta, GA · VIN: 3TYLC5LNXST049929

Negotiation Guide

Opening Offer

$66,169

Fair Price

$67,669

Walk Away Above

$68,327

• Recent buyers paid ~$1,316 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,397

Est. Invoice$62,776

Holdback (est.)$1,380

MSRP (Sticker)$68,985

Dealer Add-Ons (DIA)+$1,495

Asking Price$67,730

Markup-$1,255

Est. Dealer Margin on This Car$6,333

Percentile41% of inventory is priced lower

Days on Lot96 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory231 vehicles

Avg Markup (All Models)-$252

Avg Markup (Tacoma Hybrid)-$1,372

% Below MSRP84%

Avg Days to Sell19 days

Avg Sold Markup+$444

Price History

May 13, 2026$65,279 → $68,230(+$2,951)

May 28, 2026$68,230 → $68,231(+$1)

Jun 9, 2026$66,235 → $67,230(+$995)

Jun 23, 2026$68,725 → $67,730(-$995)

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