Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Fowler Toyota · Norman, OK · VIN: 3TYLC5LN9TT074788

Negotiation Guide

Opening Offer

$63,469

Fair Price

$64,969

Walk Away Above

$65,626

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$58,992

Est. Invoice$60,318

Holdback (est.)$1,326

MSRP (Sticker)$66,283

Dealer Add-Ons (DIA)+$1,895

Asking Price$65,381

Markup-$902

Est. Dealer Margin on This Car$6,389

Percentile43% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold342

Avg Markup-$1,314

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)+$493

Avg Markup (Tacoma Hybrid)-$1,101

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$752

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