Deal Sheet: 2026 Tacoma Hybrid Tacoma Limited 4WD

Modern Toyota · Winston-Salem, NC · VIN: 3TYLC5LN9TT059658

Negotiation Guide

Opening Offer

$57,304

Fair Price

$58,804

Walk Away Above

$59,810

• Recent buyers paid ~$1,239 below MSRP
• Sitting 118 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$54,125

Est. Invoice$55,342

Holdback$1,216

MSRP (Sticker)$60,815

Asking Price$59,315

Markup-$1,500

Dealer Margin on This Car$5,190

Percentile42% of inventory is priced lower

Days on Lot118 days

What Others Paid (Last 30 Days)

Cars Sold320

Avg Markup-$1,239

Median Markup$0

Best Deal-$11,097

Worst Deal+$2,995

% Sold Below MSRP85%

Avg Days to Sell52 days

Dealer Profile

Inventory61 vehicles

Avg Markup (All Models)-$663

Avg Markup (Tacoma Hybrid)-$920

% Below MSRP98%

Avg Days to Sell24 days

Avg Sold Markup-$424

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