Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Bob Howard Toyota · Oklahoma City, OK · VIN: 3TYLC5LN7TT076538

Negotiation Guide

Opening Offer

$66,722

Fair Price

$68,222

Walk Away Above

$68,327

• Recent buyers paid ~$209 below MSRP

Price Breakdown

Est. Dealer Cost$60,904

Est. Invoice$62,272

Holdback (est.)$1,369

MSRP (Sticker)$68,431

Asking Price$68,431

Markup$0

Est. Dealer Margin on This Car$7,527

Percentile64% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold540

Avg Markup-$209

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$473

Avg Markup (Tacoma Hybrid)+$948

% Below MSRP90%

Avg Days to Sell24 days

Avg Sold Markup-$273

Cheaper Tacoma Hybrid Tacoma TRD Pro 4WD Inventory

Toyota of HackensackHackensack, NJ

-$6,635$58,820140d

Jeff Wyler Toyota of SpringfieldSpringfield, OH

-$5,954$63,318112d

Toyota of ClovisClovis, CA

-$5,846$60,7883d

Flow Toyota of StatesvilleStatesville, NC

-$5,572$62,699109d

Damian Lillard ToyotaMcMinnville, OR

-$5,288$61,98192d

Smart Motors ToyotaMadison, WI

-$4,670$66,05922d

Wills ToyotaTwin Falls, ID

-$4,615$63,278140d

Hiland ToyotaMoline, IL

-$4,587$64,353115d

Parker ToyotaCoeur d'Alene, ID

-$4,518$65,968109d

McCarthy Toyota of SedaliaSedalia, MO

-$4,478$65,03058d