Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Group 1 Toyota Rock Hill · Rock Hill, SC · VIN: 3TYLC5LN7TT073655

Negotiation Guide

Opening Offer

$67,152

Fair Price

$68,652

Walk Away Above

$68,761

• Recent buyers paid ~$218 below MSRP

Price Breakdown

Est. Dealer Cost$61,294

Est. Invoice$62,672

Holdback (est.)$1,377

MSRP (Sticker)$68,870

Asking Price$68,870

Markup$0

Est. Dealer Margin on This Car$7,576

Percentile63% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup+$14

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