Deal Sheet: 2025 Tacoma Hybrid Tacoma Trailhunter 4WD

Town & Country Toyota · Charlotte, NC · VIN: 3TYLC5LN7ST047894

Negotiation Guide

Opening Offer

$63,598

Fair Price

$65,098

Walk Away Above

$66,063

• Recent buyers paid ~$1,316 below MSRP
• Sitting 140 days (avg 73) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$59,656

Est. Invoice$60,996

Holdback (est.)$1,341

MSRP (Sticker)$67,029

Dealer Add-Ons (DIA)+$998

Asking Price$65,495

Markup-$1,534

Est. Dealer Margin on This Car$5,839

Percentile40% of inventory is priced lower

Days on Lot140 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)+$976

Avg Markup (Tacoma Hybrid)-$242

% Below MSRP26%

Avg Days to Sell21 days

Avg Sold Markup+$957

Price History

Apr 23, 2026$64,097 → $65,495(+$1,398)

May 1, 2026$65,495 → $64,596(-$899)

May 22, 2026$64,596 → $65,495(+$899)

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