Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Fowler Toyota · Norman, OK · VIN: 3TYLC5LN6TT074828

Negotiation Guide

Opening Offer

$62,542

Fair Price

$64,042

Walk Away Above

$64,719

• Recent buyers paid ~$1,353 below MSRP

Price Breakdown

Est. Dealer Cost$58,202

Est. Invoice$59,509

Holdback (est.)$1,308

MSRP (Sticker)$65,395

Dealer Add-Ons (DIA)+$1,895

Asking Price$64,595

Markup-$800

Est. Dealer Margin on This Car$6,393

Percentile43% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold366

Avg Markup-$1,353

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)+$565

Avg Markup (Tacoma Hybrid)-$1,101

% Below MSRP50%

Avg Days to Sell23 days

Avg Sold Markup+$738

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