Deal Sheet: 2026 Tacoma Hybrid Tacoma Trailhunter 4WD

Beaver Toyota of Cumming · Cumming, GA · VIN: 3TYLC5LN6TT071170

Negotiation Guide

Opening Offer

$65,936

Fair Price

$67,436

Walk Away Above

$68,094

• Recent buyers paid ~$1,316 below MSRP

Price Breakdown

Est. Dealer Cost$61,189

Est. Invoice$62,564

Holdback (est.)$1,375

MSRP (Sticker)$68,752

Asking Price$68,752

Markup$0

Est. Dealer Margin on This Car$7,563

Percentile76% of inventory is priced lower

Days on Lot81 days

What Others Paid (Last 30 Days)

Cars Sold350

Avg Markup-$1,316

Median Markup$0

Best Deal-$7,905

Worst Deal+$9,995

% Sold Below MSRP80%

Avg Days to Sell73 days

Dealer Profile

Inventory65 vehicles

Avg Markup (All Models)-$346

Avg Markup (Tacoma Hybrid)$0

% Below MSRP98%

Avg Days to Sell32 days

Avg Sold Markup+$25

Price History

May 2, 2026$68,402 → $68,602(+$200)

May 6, 2026$68,602 → $68,752(+$150)

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