Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Dan Deery Toyota · Cedar Falls, IA · VIN: 3TYLC5LN5TT34B185

Negotiation Guide

Opening Offer

$65,873

Fair Price

$67,373

Walk Away Above

$67,491

• Recent buyers paid ~$236 below MSRP

Price Breakdown

Est. Dealer Cost$60,172

Est. Invoice$61,524

Holdback (est.)$1,352

MSRP (Sticker)$67,609

Asking Price$67,789

Markup+$180

Est. Dealer Margin on This Car$7,617

Percentile72% of inventory is priced lower

Days on Lot2 days

What Others Paid (Last 30 Days)

Cars Sold531

Avg Markup-$236

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory394 vehicles

Avg Markup (All Models)-$730

Avg Markup (Tacoma Hybrid)-$2,128

% Below MSRP63%

Avg Days to Sell31 days

Avg Sold Markup-$742

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