Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota of Hattiesburg · Hattiesburg, MS · VIN: 3TYLC5LN5TT076571

Negotiation Guide

Opening Offer

$66,909

Fair Price

$68,409

Walk Away Above

$68,518

• Recent buyers paid ~$218 below MSRP

Price Breakdown

Est. Dealer Cost$61,078

Est. Invoice$62,451

Holdback (est.)$1,373

MSRP (Sticker)$68,627

Asking Price$68,627

Markup$0

Est. Dealer Margin on This Car$7,549

Percentile63% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold524

Avg Markup-$218

Median Markup$0

Best Deal-$12,554

Worst Deal+$11,995

% Sold Below MSRP71%

Avg Days to Sell56 days

Dealer Profile

Inventory124 vehicles

Avg Markup (All Models)+$102

Avg Markup (Tacoma Hybrid)$0

% Below MSRP98%

Avg Days to Sell27 days

Avg Sold Markup-$6

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